Table of Contents
- How to Setup a TikTok Shop in US?
- How Users can shop your products in TikTok app?
- TikTok shopping best practices
How to Setup a TikTok Shop in US?
For those eligible for a TikTok Shop seller account based on location and other parameters, follow these simple steps to get set up and enable online shopping features on your account.
1. Create a business account on TikTok
Creating a business account is simple — and free. Completing this step alone unlocks features not available to other users, such as advanced analytics and access to the TikTok Ads Manager.
2. Register for TikTok Shop US
Navigate to the seller registration portal and fill out the application. Upload the required documents, including your ID, proof of residency, and proof of business ownership.
3. Wait for the results
You will receive an email about your application result in one to two days after applying. Once accepted, you will be able to use TIkTok’s shopping features.
4. Link your account and get selling
Link your TikTok account to your TikTok Shop to start selling on TikTok. You’ll now be able to add products and promote your shop in your bio and content.
How Users can shop your products in TikTok app?
TikTok shopping options are plentiful for users looking to buy products directly from their favorite businesses on the platform.
1. Live shopping on TikTok
When your brand goes live, it’s a great opportunity to demo products and answer questions in real time, encouraging fans to purchase those products directly from the app. Items can be added to the user’s cart during the livestream and they can check out instantly or at the end of the broadcast.
2. Shoppable videos
Shoppable videos on TikTok are content with shoppable links that allow users to buy products without leaving the content.
3. Product showcase
On your TikTok account, users can tap the shopping tab (or bag icon) to access a mini storefront where they can check out in a few taps. Some accounts may have a product showcase without a TikTok Shop. These are usually affiliate accounts that do not own the brand or products being sold.
TikTok shopping best practices
Think like a creator, not a brand
Social platforms all have their own trends and content formats that work best for each audience. It’s a mistake to copy your strategy from other platforms over to TikTok without understanding the content that performs best. On TikTok, authenticity wins.
Aim for creative content that uses trending TikTok sounds, shares a peek under the hood, jumps on current pop culture conversations, or offers real value to fans through education. Content like this that can incorporate products organically will always perform better than a direct sales pitch.
Partner with creators and MCN
Influencer marketing is a huge industry, with brands clamoring to work with the hottest self-made internet personalities and influencers looking to monetize their success. This win-win partnership is a great option for brands of all sizes, even those with smaller budgets.
Marketing alongside influencers gives your brand and products authenticity, as TikTok users often turn to their favorite creators for trusted recommendations.
