KITEXPERT VEGETABLE CHOPPER

KitExpert Vegetable Chopper is professional vegetable chopper with interchangeable blades that fits various veggies and fruits. The campaign’s main objective was to make your home cooking easier and faster. Strategically planned, the campaign leveraged comprehensive research and audience analysis to resonate with diverse demographics across US markets. By collaborating with local creators and harnessing current social media trends, the campaign showcased unexpected creations, challenging stereotypes and perceptions. With meticulous execution and multilingual support, the campaign spanned across markets, achieving significant scale and engagement on TikTok. Results surpassed expectations, with a total of 50 creator videos reaching over 1 Million video views and a significant GMV number within two months. The campaign not only met but exceeded its objectives, and fostering meaningful connections with consumers across the US market.

CREATOR VIDEOS: 50 VIDEO VIEWS: 3M PRODUCT AWARENESS: +28PT