TikTok Hashtags: Best Practices

TikTok Hashtags: Best Practices

Published at May 19, 2024


Table of Contents

The Best Practice to Land on For You Page

  • Creating quality content with music, sounds, captions, and succinct messaging
  • Engaging with other relevant users, including members of your niche community
  • Posting original content consistently: stay in your niche whenever possible, upload frequently, and avoid taking long breaks of inactivity
  • Uploading content that matches the current trends, including popular filters, sounds, or challenges
  • Uploading videos during the windows of time that users most often engage with your content

Trending TikTok hashtags in 2024

Using the most popular TikTok hashtags can help you boost your brand awareness and expand your reach.

Here are some of the top trending TikTok hashtags in 2024:































TikTok Hashtags Best Practices

Picking the best hashtags and using them effectively is the key to reaching more members of your target audience on TikTok.

Here are TikTok hashtags best practices to help you grow your presence on TikTok:

  • Consider your audience and competition
  • Keep your hashtags short and sweet
  • Keep an eye on current trends

Tips for Advertising on TikTok

The right hashtag can propel your video from a handful of views to viral engagement, if you have the right marketing strategy behind.

1. Know who you’re targeting

The most critical part of all social media marketing is knowing who you’re trying to reach. More than half of TikTok users are between the ages of 18 and 24, with 16 to 24-year-olds making up the largest category. In the United States, 61% of those users are female.

2. Create quality, succinct content

According to TikTok, 63% of videos with the highest CTR have one thing in common — they all highlight their key message, service, or product within the first three seconds. TikTok also cites music and sounds as core components of successful videos, which have been shown to generate higher view-through rates (VTRs).

3. Develop a TikTok hashtag strategy

Your hashtag strategy should combine popular hashtags with more niche-specific ones, including the ones you generate yourself. Vary the hashtags you use and keep your content fresh by targeting new tag categories and content trends.

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