How Much Do TikTok Ads Cost?

How Much Do TikTok Ads Cost?

Published at Mar 10, 2024

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How much do TikTok ads cost?

You decide how much to invest in each campaign. There are different types of TikTok ads that you can purchase through a bidding system. The cost of running a TikTok ad campaign depends on your bidding and target.

TikTok Ad pricing breakdown

TikTok offers four different auction and bidding models for in-feed advertisements:

Cost per thousand impressions (CPM): A CPM bid is the price you choose to pay per one thousand impressions. TikTok counts one impression when your video appears in a user’s feed, whether they click it or not. Choose CPM bidding when your goal is to spread brand awareness and reach more customers.

Optimized cost per thousand impressions (oCPM): An oCPM bid is the price you choose to pay per one thousand impressions, specifically targeting users who are more likely to convert. oCPM bidding is ideal when you want to expand your reach and increase conversions simultaneously.

Cost per click (CPC): A CPC bid is the cost you choose to pay per click. TikTok counts one click every time a user clicks on your ad. Choose the CPC bidding method if your goal is to increase conversions.

Cost per click (CPA): A CPA bid is the cost you choose to pay per click. TikTok counts one click every time a user clicks on your ad. Choose the CPC bidding method if your goal is to increase conversions.

Why TikTok Ads?

Discover:

Help millions of customers discover your business

Reach millions of potential customers

Engage:

Hook your audience with a variety of unique shopping experiences

Create authentic interactions with customers through TikTok LIVE and video formats

Convert: Maximize sales with smart campaigns

Leverage fully-integrated signals to get in front of shoppers with high purchase intent

What is a TikTok Agency Partner?

TikTok Agency Partner is full-service agency driving TikTok ad campaigns from start to finish. The partner help develop creative assets, manage ad spend, and measure the impact of TikTok ads.

The benefits of working with full-service agency:

  1. Develop TikTok campaign strategies by consulting with agencies with a proven track record.

  2. One-stop shop for advertisers across marketing objectives, from driving upper-funnel awareness to lower-funnel conversions.

  3. Benefit from streamlined workflows and improved operational efficiency across media and creative teams at these

Why should I work with a Partner?

Limited budget? Aggressive goals? Don’t worry! Partners have a diverse range of industry expertise and help marketers get started, grow their strategy, and find repeatable success on TikTok.

How do I work with a partner?

Partner solutions range from SaaS and full-service to hybrid models. Partners offer flexible ways of working together to hit goals and maximize budget.